‘Dripping content’ – or giving members access to your course materials over an extended period time – is often one of the easiest aspects of your membership site to overlook, even though it can actually have a huge impact on your revenue.
Drip feeding content on your membership site can make or break how long your members stick around. Giving all of your content away immediately gives members no reason to stick around to learn more, but spacing out your content increases your membership retention rates and overall profit.
Dripping content on your membership site is not only beneficial from a financial standpoint either. Releasing your content over a period of time helps you create a better structured and more easily digestible course for your members, facilitating a better learning environment for your community.
Many membership site owners set up a basic drip content plan without much thought behind how it will affect their business overall. We want to make sure you set up your drip feed system with the structure to produce the best results for your subscription site. Here’s a great guideline for setting up your drip content plan, and motivating members to stay subscribed for many months and beyond.
Drip Feed Membership Site Plan
Drip feeding content on your website is one of the best practices for member retention, and will overall is a great membership growth strategy for retaining more members and solidifing long term passive revenue.
Month 1: First Course Module
The initial learning materials your members need to get started
- Week 1
- Week 2
- Week 3
- Week 4
Month 2: Second Course Module
Remaining important concepts your members need to be set up for success
- Week 1
- Week 2
- Week 3
- Week 4
Month 3: Extra Content
Additional content that people might find useful (after they already have the basics down)
- Week 1
- Week 2
- Week 3
- Week 4
Month 6/Month 12 Bonus
Extra incentives to recognize lost lasting members of your website
- Free Tshirt
- Certificate or Award
- ‘Longtime member’ Status
New Content
As you are continuing to build your membership website, surely you will create new content along the way. When you have new videos, webinars, or training content, you might want to release these to members immediately. You can schedule new content into your existing content setup, just be sure to let your audience know when you are coming out with something new.
Drip Content WordPress Plugin
Looking for a WordPress plugin that will handle locking or dripping content for your users? The PPM platform will include Content Drip, allowing you to schedule the release of learning materials to your members based off how long they have been subscribed for.
When one of your members accesses a page that is not scheduled to be released to them yet – there instead will be a message explaining how many days until the user will be ready to access this content. You can also include a message for users explaining why they cannot access this content quite yet.
Optimally you want a drip content wordpress plugin that is combined with your wordpress membership plugin. This way you can efficiently optimize your content releasing schedule, and not have to fidget around with making multiple plugins work together.
PPM will make it easy to set up releasing content over time to your members – but the PPM platform does a whole lot more than that. PPM supports you with the tools and structure you need to grow a sustainable online membership business. From the software platform to run a membership website, to actual marketing strategies and plans to acquiring more customers – We’ve got it covered. We have helped many other online subscription services and membership websites create a successful revenue generating machine that gives them the freedom in life they’re looking for.